Seriously guys, don't believe a single word that is printed during the transfer window. None of them have got a clue. I know for a fact they read the football forums to get a feel for what people want to hear and base their articals on that. They do that in every country. Nobody but RVP and his people know what he is thinking. So if you hear the juve have had a bid rejected... ignore it, You might be his first choice, but you might not. He might want to stay and try to win the PL. He might fancey Turin and a new challange. None of us will know until he signs a deal.
Arsenal have every right to try and get the most money for their best player and captain. There are 3 top clubs who want him, i can't blame them for trying to squeeze out every last penny. I very much doubt they will have too much say in it though. Sell now or risk losing him for free next year. They will probably sell for around £20M imo.