Relative transparency of all the processes is one of the reasons football gets so much attention off the field. Even though the best scientists of this planet are still struggling with getting an answer to the question about what Nedved does as VP, one thing is pretty certain: he's not effective. And yet he's still a VP.
Why? Well, that's the way the big corporations are run. Loyal incompetence is rewarded while nonconforming professionalism gets punished. Nepotism is way more widespread than it seems at the first glance. It happens every day in thousands of big companies across the world. That's why so many people hate their jobs and bosses, and that's the reason why negative selection turns once bright and warm companies into soulless machines. We've just happened to have witnessed all the ugliness of such a situation when it came to Pavel vs. Max.
Alas, at this point JJ looks like just a typical big corporation run by the very same type of people other big corporations are run. Their goal is revenue, and managers are concerned about their own seats way more than about everything else. Since this is football, we tend to romanticize everything about it, while in reality it's just a business that tries to capitalize on the history of the big brand it possesses.