I'll take a shot. That logo itself isn't that bad but it's uglier than the last season's . In this thread (was it) Zlatan (who) said (with a smilie) that Juve'll be playing it's matches in the Nike Stadium, I just can't joke about it b/c I truly fear that'll be the case eventually. There just is lines in football world which business world shouldn't be allowed to cross, and this Nike -thing IMHO has took that step. Maybe it's just me and my conservative views on football, but I don't believe I'm the only one who's concerned about this business-over-football-mentality.
btw. check those ugly new Barca away-kits for next season, I wonder if there's any other big-name Nike -clubs with that very same ugly design.