Manchester United and Adidas have agreed a 10-year sponsorship deal worth upwards of £750 million, the Premier League club have confirmed.
As exclusively revealed by Goal, the German sports manufacturer emerged as frontrunner to replace former sponsors Nike in April and has now clinched a world-record deal.
A statement read: "Manchester United plc (NYSE:MANU) has reached a 10-year agreement with adidas for a global technical sponsorship and dual branded licensing deal for a minimum guarantee of £750m, subject to certain adjustments, beginning with the 2015-2016 campaign.
"For the 2014-2015 season, Nike will continue in its role of technical sponsor and trademark licensee."
World Record Kit Deal.
As exclusively revealed by Goal, the German sports manufacturer emerged as frontrunner to replace former sponsors Nike in April and has now clinched a world-record deal.
A statement read: "Manchester United plc (NYSE:MANU) has reached a 10-year agreement with adidas for a global technical sponsorship and dual branded licensing deal for a minimum guarantee of £750m, subject to certain adjustments, beginning with the 2015-2016 campaign.
"For the 2014-2015 season, Nike will continue in its role of technical sponsor and trademark licensee."
World Record Kit Deal.
