Ronaldinho is most valuable star
Ronaldinho is the most commercially valuable football player in the world, according to a new study.
The Barcelona ace, 26, is worth £32.6m, more than English duo David Beckham (£31.2m) and Wayne Rooney (£30.4m), who are second and third respectively.
Beckham still has the best-known face, but Ronaldinho's age and recent feats make him a better marketing prospect, says consultancy firm BBDO Germany.
Frank Lampard (£20m) is eighth while Steven Gerrard (£19.2m) is 11th.
"Beckham owes his second place in the ranking to his status as the 'metrosexual' prototype and the lucrative contracts this generated for him," added BBDO.
Ronaldinho, who is five years younger than Beckham, was voted Fifa World Player of the Year the past two years.
Full list:
1 Ronaldinho (Barcelona) £32.6m
2 David Beckham (Real Madrid) £31.2m
3 Wayne Rooney (Manchester United) £30.4m
4 Samuel Eto'o (Barcelona) £21.3m
5 Lionel Messi (Barcelona) £21.1m
6 Zlatan Ibrahimovic (Juventus) £20.9m
7 Ronaldo (Real Madrid) £20.4m
8 Frank Lampard (Chelsea) £20m
9 Thierry Henry (Arsenal) £19.95m
10 Michael Ballack (Bayern Munich) £19.9m
11 Steven Gerrard (Liverpool) £19.2m
12 Raul (Real Madrid) £18.9m
13 Zinedine Zidane (Real Madrid) £18.8m
14 Cristiano Ronaldo (Manchester United) £18.6m
15 Didier Drogba (Chelsea) £18.3m
16 Alessandro Del Piero (Juventus) £12.9m
17 Ryan Babel (Ajax Amsterdam) £12.6m
18 Ruud van Nistelrooy (Manchester United) £12.1m
19 Lukas Podolski (Cologne) £11.3m
20 Andriy Shevchenko (AC Milan) £9.9m
http://news.bbc.co.uk/sport2/hi/football/4861300.stm
Ronaldinho is the most commercially valuable football player in the world, according to a new study.
The Barcelona ace, 26, is worth £32.6m, more than English duo David Beckham (£31.2m) and Wayne Rooney (£30.4m), who are second and third respectively.
Beckham still has the best-known face, but Ronaldinho's age and recent feats make him a better marketing prospect, says consultancy firm BBDO Germany.
Frank Lampard (£20m) is eighth while Steven Gerrard (£19.2m) is 11th.
"Beckham owes his second place in the ranking to his status as the 'metrosexual' prototype and the lucrative contracts this generated for him," added BBDO.
Ronaldinho, who is five years younger than Beckham, was voted Fifa World Player of the Year the past two years.
Full list:
1 Ronaldinho (Barcelona) £32.6m
2 David Beckham (Real Madrid) £31.2m
3 Wayne Rooney (Manchester United) £30.4m
4 Samuel Eto'o (Barcelona) £21.3m
5 Lionel Messi (Barcelona) £21.1m
6 Zlatan Ibrahimovic (Juventus) £20.9m
7 Ronaldo (Real Madrid) £20.4m
8 Frank Lampard (Chelsea) £20m
9 Thierry Henry (Arsenal) £19.95m
10 Michael Ballack (Bayern Munich) £19.9m
11 Steven Gerrard (Liverpool) £19.2m
12 Raul (Real Madrid) £18.9m
13 Zinedine Zidane (Real Madrid) £18.8m
14 Cristiano Ronaldo (Manchester United) £18.6m
15 Didier Drogba (Chelsea) £18.3m
16 Alessandro Del Piero (Juventus) £12.9m
17 Ryan Babel (Ajax Amsterdam) £12.6m
18 Ruud van Nistelrooy (Manchester United) £12.1m
19 Lukas Podolski (Cologne) £11.3m
20 Andriy Shevchenko (AC Milan) £9.9m
http://news.bbc.co.uk/sport2/hi/football/4861300.stm
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