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Jalapeño Pepsi Fails to Excite Consumers
9/22/2003 - William Grim
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New York - Advertising Age Magazine is reporting that the $150 million nationwide launch for Jalapeño Pepsi has been an unprecedented disaster, with total sales for the new soft drink worldwide amounting to only $645.32.
Herb Schneider, VP for Creative at Saatchi & Saatchi, said that his company is perplexed at the failure of the "Jalapeño Pepsi: Hot and Fizzy!" advertising campaign. "Man, Vanilla Pepsi is flying off the shelves, and with the big Mexican demographic we thought this hybrid product couldn't lose," said Schneider. "We even had Carlos Santana and Christina Aguilera made up to look like a real Latina in our ads. I guess we're gonna have to go back to the old drawing boards."
Pepsi stock fell 86% on Wall Street yesterday after sales figures for Jalapeño Pepsi were made public. Company officials said during a conference call to investors this morning that new products currently in the development pipeline, such as Curry Pepsi and Cinnamon Salsa Pepsi, have been placed on the backburner until further market research can be done.
to start off
Jalapeño Pepsi Fails to Excite Consumers
9/22/2003 - William Grim
--------------------------------------------------------------------------------
New York - Advertising Age Magazine is reporting that the $150 million nationwide launch for Jalapeño Pepsi has been an unprecedented disaster, with total sales for the new soft drink worldwide amounting to only $645.32.
Herb Schneider, VP for Creative at Saatchi & Saatchi, said that his company is perplexed at the failure of the "Jalapeño Pepsi: Hot and Fizzy!" advertising campaign. "Man, Vanilla Pepsi is flying off the shelves, and with the big Mexican demographic we thought this hybrid product couldn't lose," said Schneider. "We even had Carlos Santana and Christina Aguilera made up to look like a real Latina in our ads. I guess we're gonna have to go back to the old drawing boards."
Pepsi stock fell 86% on Wall Street yesterday after sales figures for Jalapeño Pepsi were made public. Company officials said during a conference call to investors this morning that new products currently in the development pipeline, such as Curry Pepsi and Cinnamon Salsa Pepsi, have been placed on the backburner until further market research can be done.
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