Juventus sponsors workshop in London (1 Viewer)

Marty

tuz
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Jul 2, 2005
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In a three-days meeting in the British capital, Juventus meet their partners for assessing the just finished season. Another record has been set.
Juventus were able to set several records this season, obviously on the pitch through the Scudetto achievement, but also off the field thanks to the extraordinary outcomes obtained in terms of popularity and brand strength.
The team’s drive strengthened throughout the Serie A championship, while the club’s appeal can be measured by means of different parametres which allow to find impressive numbers. All Juventus’ partners met to share these numbers in London, where a spectacular building dated back to the 18th century and attended by the English royal family in the 40s, hosted ‘the queen of football’ for a three-days workshop along with all sponsors to discuss the data related to the just finished season.
Juventus are the Italian leader in terms of TV followers: related to TV audience on the occasion of live championship games broadcasted by Sky and Mediaset Premium, they can show 77 million spectators over the whole season. A 15% increase has occurred as compared to the last year, and in particular a considerable gap exists from the second club in the ranking (16 millions) [as per VDR and Auditel].
Moreover, the Bianconeri also have the largest amount of attendants at the stadium: Juventus Stadium has counted 21 sold out events over 23.
Everybody also knows that Juventus are the Serie A side with the largest amount of supporters: fans from children to old people love the Bianconeri’s colours throughout our country (as per CRA statistics).
The black & white colours also dye the web: Juventus are the Serie A team with the most accessed official Facebook fan page (as per Blogmeters statistics), and their youtube channel showed the largest number of displays during the whole football season.
This obviously results in a considerable popularity of Juventus brand. For example, as compared to the last year, the advertising investment yielded 32% more, denoting best profitable chances for all sponsors.
These are the record numbers belonging to the Champions of Italy!


Source: Juventus.com
 

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