God. Adidas at one time were killing it. It was when we were getting so so Nike designs like the 2010/11 zebra stripes and that 2011/12 faded stripe while they were nailing Milan's kit every year. Nike were decent at first and then just started getting silly, that 2011/12 one being maybe the most poxy looking kit Juve have had.
I feel like I get used to next season's kit and then I look back and see the contrast with traditional jerseys. It is an abomination. No way around it. And that it's been designed off the back of a market research revelation about some petty American sensibility just makes me hate even more the 'professions', so called, of marketing and design.