Juventus have confirmed their participation in this year’s Borsa International Tourism Exchange, one of the biggest events in the tourism sector, to be held in Milan from 16 - 19 February. The club will represent the region of Piedmont and have its own stand at the exhibition.
And the Bianconeri will be immediately involved in proceedings, playing a key role in Thursday’s press conference entitled ‘Piedmont: Region of Sport and Tourism’. The presentation is due to begin at midday.
Such a topic could only involve the state of the art Juventus Stadium, with the club’s Commercial and Marketing Director Francesco Calvo joining Alberto Cirio, Piedmont’s Minister for Tourism and Sport, in showcasing the area’s touristic potential.
The prestigious platform serves as a further confirmation of Juventus’ importance to the region on both a sporting and economic level.
Source: Juventus.com
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