This strategic move and the announcement has many reasons,
attracting sponsors is one,
attracting media attention is another one,
also:
-warn other teams that are stars are no longer for sale on cheap
-a morality booster, to the likes of Trezequet, within our team now
-a far cry to ambitious mercenaries/players all over the globe
-a morality booster on DD, he is allowed to feel safe, think clear and take more risks
-a commercial trick advertising our company's change of route on transparent, crystal clear policy, than Moggi's dark and corrupted methods.
Despite the common belief and future transfer joy,
i believe the true message of this announcement is that,
we have nothing to afraid of, our power and clarity cannot be doubt,
we are here, we are strong, we are stable, we are ready to take our rightful place back,
we are back in business...