Musicology 101:
How do you try and generate enough buzz for a song that is widely criticzed as being awful and an album that preliminary reviews have labeled it as Eminem's worst?
Easy. Do something on Television to get your face out there, and divert the attention from the real problem, which is the product itself.
Eminem- Make controversial video and release it one month before your album comes out, as you realize that your release is being overshadowed by upcoming releases by Nas, U2, and System of a Down.
Janet Jackson- 1 month before album release of "Damita Jo", with the song "Just a little while" struggling miserably onthe charts, perform at the Super Bowl and have a "wardrobe malfunction"
Madonna- Create a whole lot of controversy by filiming a video for "American Life" that puts the president and the US in a very disparaging light, all for an album that ended up being a commercial and critical disaster.