It looks quite elegant in a sobre way. Nothing revolutionary but then Im not that much of a fan of futuristic complexes à la Allianz Arena. I particularly like the fact that the entrances are under the emerged part of the structure and that they will keep the huge red poles of the Delle Alpi on each end. I seem to have read somewhere that the capacity can be enlarged in the future if needed. It's not the first English-style stadium in Italy btw, (Genova's Marassi and a couple of minor ones already exist), but it will be the first stadium in Italy completely owned by the team.
Which brings me to my next point : fuck "marketing". Fuck 18 restos and 53 bars, fuck shopping malls and related cathedrals of mass consumerism, fuck special areas where to park the kids and fuck comfy reclinable seats. It's a FOOTBALL stadium, get it? Im going there to watch a game. A FOOTBALL game, ergo the closest thing to war for us pampered bastards who have never experienced it. You've already censored or bought off every form of dissent, you've made your anti "terrorism" laws permanent even though the Red Brigades are long gone, you've transformed the entire city into a giant Big Brother loft with your million cameras spread everywhere and your army of blue men patrolling the streets with their latest securitarian ghizmos. Christ, the students in Bologna managed to organise a 3 day long siege of the historic centre in the 70's : they wouldn't last 20 minutes today.
So the stadium is the last place where I can express my hostility towards this pre-shat, boboïstic, degenerate society where ignorance is a badge of honour and the law of "Lei non sa chi sono io" reigns supreme. Im going there to expell every square millimeter of air left in my lungs, to jump up and down like a rutting Padovano and to taunt the enemy with Nick's rotten pears and piss balloons. That's what Im going there for, NOT to cheer Krusty the Clown.
So Inter, go ahead and build your Emirates' clone in Rho-Pero : we'll stick to the one and only Scala del Calcio, and you will be shitting your pants every time you have to walk that distance from Piazzale Lotto and start spotting the majestic figure of the Beast on the horizon. Because Milano siamo noi, but you already knew this.