I think it's a good idea to have a 3rd tier UEFA competition, and one that is unlikely to see Champions League teams fall into it by accident, but it says a lot that this is only the 2nd page of this thread lol, although this is a Juventus forum obviously.
That Roma won it in its first year, and made at least the final of the EL the following season I think has done it a huge favour in legitimising it.