I believe there is truth to King Ale's words. Along with the marketing, having at least two sides in the semifinals of Europe does give the league more standing from a popularity perspective.
I know that there is truth in her words and I know that success in Europe does bring popularity. But that means shit without the rest I mentioned above.
The Italians had 2 teams in the CL final, won the bloody world cup and yet the league kept going down and down and down.
No disrespect to the Italian members here, but Italy is too xenophobic and when we talk about football, it's a really closed society. The foreigners don't refuse to invest in Italy due to insecurity. They're not welcomed at all. The Italians feel that they should lead and own the teams and no foreigner should interfere in their business.
They hardly ever let foreigners be coaches of their teams and they don't even think about foreigners owning the teams.
How many times did you read here Vinny wondering how can a frog be a director of the most successful Italian team?
They're simply against any foreign influence in their business.
Also, they don't even seem to work on improving the state in football. How many teams are investing in new stadiums? What is being done regarding the huge taxes teams pay for the wages?
On top of it, they shot themselves in the foot with Calciopoli.
Until all these things are fixed, you will not see two Italian teams in a CL semifinal and it's silly to hope two Italian teams to do great in Europe in order to improve the state of serie A. It just won't happen.