Well, Morrata also wanted out to play much more so Real didn't had all the aces over Juve. One very important thing I don't know; is there a contract clause between Morata and Real? If Real pay now 30, we are forced to say yes...but the player can refuse the (new) contract from Madrid so the transfer clause is activated but the transfer fails because of the player. This is the most crucial part as this situation is in Morata's hands and if he wants to stay at Juve, we shouldn't pay anything to real because the transfer clause has 0 power.
Based on that article we won't get 30 for Morata, we spend 20 more on him, combining a total of 50 mil. Isn't there a more suitable striker for 50 mil? bare in mind that 50 mil is a very realistic number. It's not like we talked before, Real buys him for 30 and we will search a replacement.