Well, Milan is playing Marseille after all. They do have a history together. Moreover, FSC hyped up Milan during their preseason shows, and you have to realize that they will want to push the team because they bought Onyewu. It shouldn't be a surprise that an American channel will want to market an American player and his new team.
So, to me, it makes more sense for them to show Milan at this point, not the Juventus match. Hopefully once they realize Milan is garbage and we have a real shot with Diego, they'll air us. They better show the matches against Bayern live.