The subculture? We are the most successful clubs in the world and the most successful club in Italy. We are also the most hated, there is more evidence to suggest that we were screwed over when we were sent down to Serie B (this is something I agree with). But it is this hatred and jealousy that we have always revelled in, we are hated because we were always winning, but we always did it with class. I suggest you go to the history section and read about our former captain Gaetano Scirea, players like him and Del Piero (amongst many others) epitomise Juventus and what we are all about. The club, after a series of poor season appears to be headed in the right direction. With a new stadium, an enthusiastic president matched with a rejuvenated squad (still needing work and a few world class players) and a coach that has seemingly instilled the principles that made Juventus a winning team in the past, the coach being Antonio Conte a former captain and man that bleeds black and white, we seem to be finally headed to the top where we belong. Our main aim is to qualify for the Champions league, but now that has changed we are in a fight for the scudetto. If we win one more, we will have thirty, meaning another gold star, this is ignoring our scudetti that were taken off us in the calciopoli scandal as we won those on the pitch. If we win one more Coppa Italia we will also have 10 of those, meaning a silver star. A double this year will mean all the more as we have suffered recently and if it is to be our captain Del Piero's final year he deserves all the silverwear we can win, in fact he deserves far more...Read about our former greats in the history section they will teach you a lot about the club.