I bet to differ, you can't compare this with Pele, Beckenbauer...etc, they are different eras. The American marketing machine back then was nothing as compared today....Becks is already a celebrity in the States....Over here we have this American Airforce radio channel, with sports news every now and then. They NEVER talk about football (our version

)! Even during the World Cup, the only time I heard something about the championship is when Beckham scored the winning goal in the 16th round (against Costa Rica?)....and it was more about Beckham than the actual match or the World Cup for that matter....Anyways I think that Beckham's move to USA could spark huge interest...
and for the record Marradona didn't play in the states