I hear you man, the thing is, for one, i tend to sell these watches on after a few years of use, and they retain their value to about 60-70% of their buying price, in terms of the vacations i get company holidays paid for (got paid £1000 to go to dubai, and got £1000 spending money) so holidays are covered, i have a decentish car, and i have been working very very hard and have some spare cash so i just thought why not treat myself, i do understand what you're saying though, my brother was asying the same, he's happy with his £100 seiko, guess it's just different opinions