But with the current model you have to pay TV subscription and put up with ads regardless, so it doesn't make much sense. A22 will need more than ads in that case to generate revenue.
in the current system uefa sells the national broadcasting rights, and tv companies must resell their broadcasting time to generate some revenue to cover the costs they paid to uefa. the total market pool of all uefa competitions is around 3bn euros at the moment, and the winner gets no more than 80-100m
with the superleague, the market pool was said to be around 3.5bn in 2021 with the winner potentially earning around 400m. also the governance would remain with the clubs, so there wouldn't be a giant uefa-like organization to feed. and the proposed system doesn't exclude selling rights to local tv channels. it would be redundant, but i can see tv companies still bidding and hosting their own shows with previews, post-match analysis shows and shit. we'll see. the fact that uefa won't take their cuts is already a promising idea.