Can you please explain here if you don't mind?
Sure:
I became a juventus fan following Edwin Van der Sar's transfer to the club. At the time, I did not consider myself a "fan" of any club, but Juve were a traditional, respectable, old school club that endeared itself to me.
After years of supporting the club, several things happened which I feel were betrayals to the fans. First (and probably most important), Juventus became a publicly traded company. I was a fan of Juventus FC, not Juventus Inc. I am not in favour of this kind of "football company" and the money-centred atmosphere leaves a bad taste in the mouth. Next, Juve systematically brought in overpaid foreign mercenaries at the expense of homegrown youth. I hate this and I think it's a betrayal of everyone involved with the club and the game. Next, Juve sold the stadium name, jersey, and club symbol to corporate interests. I simply can not stand for that kind of blatant profiteering. Finally, the straw that broke the camels back was to find out that Juve were in fact guilty of match-fixing and transfer rigging. I had defended the club innumerable times from these allegations and honestly believed them to be conspiracy theories only to find out that Juve were in fact just as corrupt as they were said to be.
so, I felt betrayed by the club, and that the club was not loyal or honest to me in lying about nearly everything and selling itself out in the most horrible ways.