Sergio Agüero - ST - Atletico Madrid (64 Viewers)
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Someone else's opinion.
http://ca.sports.yahoo.com/soccer/b...selling-Torres-shirts-is-like-?urn=sow-316727
Chelsea find that selling Torres shirts is like printing money
By Brooks Peck
Spending £50 million on a great striker with bad hamstrings sounds ridiculous and horrifying and worthy of your rants about the awfulness of modern football. But is it really that crazy if simply slapping his surname on your club's shirts is almost guaranteed to at least make all of that money back? Forget trophies and scoring titles, it's all about the merchandising.
Here are the initial figures (from The Mirror):
Chelsea's record £50million signing Fernando Torres is already king of the shirt sales – outselling his *Liverpool replacement Andy Carroll by 250 jerseys to one.
Demand for Chelsea's new Torres home shirts are currently 40% higher than when he arrived at Anfield three years ago, according to suppliers.
Shirt sales for the Kop’s other new striker, Luis Suarez, are 380% more popular than Carroll replicas, but are still trailing behind Chelsea’s Spanish signing by 30 to one.
The last two seasons, Torres has led the Premier League in shirt sales -- even beating out Cristiano Ronaldo in 2008/09, while scoring fewer goals and winning nothing. And judging by the fact that sales of his Chelsea shirts are up 40 percent compared to his first season with Liverpool (he sold the third most shirts that season), it sounds like they're already well on their way to bringing buckets and buckets of Torres money.
Speaking of Ronaldo, Torres' comparable popularity is another sign of his Zuckerberg-like money-making potential. As of April 2010, the player that cost Real Madrid £80 million had already generated an income of about £100 million in part by selling 1.2 million "Ronaldo 9" shirts in Madrid alone (repeat: only in Madrid, not counting the ones sold everywhere else in the world).
Of course, Chelsea will have to share these profits with Torres himself and they still have to pay his wages, but it's safe to say that that £50 million spent on Torres will be a much smaller figure come this time next year. So the next time you get yourself worked up over a mind-boggling transfer fee, just stop and think about the merchandising potential. Then stick your head in the nearest toilet and flush it until the next match begins.
http://ca.sports.yahoo.com/soccer/b...selling-Torres-shirts-is-like-?urn=sow-316727
Chelsea find that selling Torres shirts is like printing money
By Brooks Peck
Spending £50 million on a great striker with bad hamstrings sounds ridiculous and horrifying and worthy of your rants about the awfulness of modern football. But is it really that crazy if simply slapping his surname on your club's shirts is almost guaranteed to at least make all of that money back? Forget trophies and scoring titles, it's all about the merchandising.
Here are the initial figures (from The Mirror):
Chelsea's record £50million signing Fernando Torres is already king of the shirt sales – outselling his *Liverpool replacement Andy Carroll by 250 jerseys to one.
Demand for Chelsea's new Torres home shirts are currently 40% higher than when he arrived at Anfield three years ago, according to suppliers.
Shirt sales for the Kop’s other new striker, Luis Suarez, are 380% more popular than Carroll replicas, but are still trailing behind Chelsea’s Spanish signing by 30 to one.
The last two seasons, Torres has led the Premier League in shirt sales -- even beating out Cristiano Ronaldo in 2008/09, while scoring fewer goals and winning nothing. And judging by the fact that sales of his Chelsea shirts are up 40 percent compared to his first season with Liverpool (he sold the third most shirts that season), it sounds like they're already well on their way to bringing buckets and buckets of Torres money.
Speaking of Ronaldo, Torres' comparable popularity is another sign of his Zuckerberg-like money-making potential. As of April 2010, the player that cost Real Madrid £80 million had already generated an income of about £100 million in part by selling 1.2 million "Ronaldo 9" shirts in Madrid alone (repeat: only in Madrid, not counting the ones sold everywhere else in the world).
Of course, Chelsea will have to share these profits with Torres himself and they still have to pay his wages, but it's safe to say that that £50 million spent on Torres will be a much smaller figure come this time next year. So the next time you get yourself worked up over a mind-boggling transfer fee, just stop and think about the merchandising potential. Then stick your head in the nearest toilet and flush it until the next match begins.
Because he kinda makes sense. I though he said before the season starts that Juve wouldn't success this year, I expected he was wrong this time. But hell, he was right.
Anyway, I think Aguero will add a lot besides the performance. Interests from Argentina fans, Ath. Madrid fans, Maradona himself, general football fans, media, and etc.
To be honest, I don't care about these interests as much as I care about his addition performance-wise. We signed (e.g. Pepe, Martinez, and Motta), we got no such interest, non at all, Udinese fans? Not even them. But take (e.g. Aquilani), we got some interests, I personally did. A Liverpool fan keep asking me about Aquilani.
All in all, my point is not more than 35m Euros for Aguero, a big YES.
Anyway, I think Aguero will add a lot besides the performance. Interests from Argentina fans, Ath. Madrid fans, Maradona himself, general football fans, media, and etc.
To be honest, I don't care about these interests as much as I care about his addition performance-wise. We signed (e.g. Pepe, Martinez, and Motta), we got no such interest, non at all, Udinese fans? Not even them. But take (e.g. Aquilani), we got some interests, I personally did. A Liverpool fan keep asking me about Aquilani.
All in all, my point is not more than 35m Euros for Aguero, a big YES.
Madrid demand something like 50% of all revenue stemming from a players image rights. Their players accept because they get a higher salary than usual, which coupled with lower taxes for footballers in Spain relative to England and Italy (this has changed though I think, but only for new contracts, not those registered under the old rules) is enough to offset the difference.
It works both ways though. Players sometimes accept a lower salary in return for a larger % of the revenue coming from image rights.
Since Juventus cannot afford to offer huge wages, if by some financial miracle we did sign a marquee player like Aguero, it would most likely involve giving the player a larger % of his image rights, making the "sign player x for shirt sales" argument not entirely true. With the latter structuring of image rights, a lot of merchandise would need to be sold for Juventus to really see the difference since the majority would be going to the player.
If on the other hand the player were someone like Sanchez, Pastore, Hazard, etc, in other words, a player on the brisk of becoming a household name, their wages would be low but the image sharing wouldn't be as slanted towards the player either, so it would be a win win from Juventus' perspective.
Not that any of the above should factor into tactical discussions regarding our transfer activity, but from a business perspective, the 3 affromentioned players would most likely earn Juventus more money in the long run (assuming they maintain their trajectory) than someone like Aguero or Kaka. Of course, if they are smart enough to think ahead until their next contract or have a good agent, than all of the above is meaningless.
I think we can't afford to miss out on this guy. Not only about making a step up in quality, but in terms of recognition and status. Shirt sales would increase a lot, so his transfer fee isn't as massive as it looks if you take that into account, and will pay for itself in 2 or 3 years. Football is a sport and a business, and with this guy's transfer we cover both aspects.
As for C4ISR's post, I don't think we need to give him the same mega wages that he would receive from RM to get him. He is still young and would accept lower wages for a chance to be a starter in a big team (RM and Barca can't offer him that) IMO, there's several factors that come into play here and money is only one. It's also not like 3 - 5 million euro per season are pocket change either.
As for C4ISR's post, I don't think we need to give him the same mega wages that he would receive from RM to get him. He is still young and would accept lower wages for a chance to be a starter in a big team (RM and Barca can't offer him that) IMO, there's several factors that come into play here and money is only one. It's also not like 3 - 5 million euro per season are pocket change either.
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