Cruyff guided Holland to a WC Final in 74, and had he played in 78, I'm sure he'd have had an impact.
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I'm sorry, but football has evolved to be more about power, pace, and physical presence. In terms of sheer beauty and elegance, both CR7 and Messi don't hold a candle to Zizou or the original Ronaldo. Different players, different eras, but this era is dominated by two guys, maybe because they are simply that good, or because the competition is absolute crap. You could make the same argument for the NBA. Crazy individual talent stacked on a few teams, and the rest are absolute shit. Perhaps that is why Messi and Ronaldo are so good, because their teams are incredibly powerful, and the rest are meh. It's the same teams that win shit every year. Back in the day, football was more balanced, and perhaps that is why it was more difficult to stand out, and that is also why when players like Maradona, Zizou, and Original Ronaldo excelled, it was all the more remarkable.