Of course, Roma want to sell him to Madrid. The papers said 17m on day, the other day 20m, they can go up to 100m € if he doesn't accept he will play for Juve soon or in 1 year.
yes, and I know rumours can't be trusted, but eurosport says that emerson states to gazzetta dello sport he prefers to join juve over madrid. that must count for something at the very least