Its like a prelaunch buzz, you get that a lot in technology where they would announce a product or software months before its actually launched. In our case its stretching to 6 month.
I guess the other reason is theres still work for them to upgrade all the logos around the club office, bus, merchandising etc so to give them sufficient time they are setting it for a new season, new jerseys, new kirching. To me it makes sense why do it at the start of the season and why they are announcing it earlier, but why January 16th is beyond me, I guess its a week or two after the break but
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I voted No in the poll but only because I dont like the design, as for the necessarily evil at to why we should have it as a new logo then it would have been a yes. I presume thats how a lot of the No's feel as well.