Career
Arrivabene comes from a marketing and sales background. In 1997, he joined Philip Morris International, rising to become Vice President of Marlboro Global Communication and Promotions in 2007, and Vice President of Consumer Channel Strategy and Event Marketing in 2011. Through his work with Philip Morris, he became involved with the company's sponsorship (through the Marlboro brand) of the Ferrari Formula One team, and sat on the Formula One Commission as a representative of the sport's sponsors from 2010.[1][2]
On 23 November 2014, Ferrari announced that Arrivabene had been appointed as its team principal, replacing Marco Mattiacci, who had himself only been in the position since April that year.[3] The decision to install Arrivabene was made by the new Ferrari chairman, Sergio Marchionne, who gave Arrivabene's "thorough understanding not just of Ferrari but also of the governance mechanisms and requirements of the sport"[2] as part of the reason for his appointment. This appointment was part of a team rejuvenation process by Marchionne who deposed the ex long-time Ferrari Chairman, Luca di Montezemolo.[2]Arrivabene was replaced as Ferrari team principal by former technical boss Mattia Binotto on 7 January 2019 after the 2018 season.
Arrivabene has also been an independent board member of Juventus F.C. since 2012.
Buy on AliExpress.com
Last edited by a moderator:
”