Italian fashion. They often like to pick English names that seem international cool.
Likely some new company with a lifespan of about 2 months comes out with a 300EUR pair of jeans, spends all their money on marketing, and goes belly-up bankrupting itself.
I wonder what Amauri is thinking when Molinaro is about to cross, he goes through the motions, thinking "maybe this time he makes it" *stares at the ball sailing over* "maybe next time he makes it....".