At first it was WTF now its growing ON me
it looks more like a football club badge with the stars and I'm guessing thats what we will use On Our jersey
Alot Of sporting teams are moving in this direction trying tO be less Of a sporting brand and more Of just a brand, we already started with all Our J things and later in the year we will Open up a whole new J area in Turin, Hotels, shops, cinemas, etc
A new logo was incoming as we do change it every 10+ years and I do think Our current One was stating to get a bit dated, would I preferred something else, yes, but now its in fashion just simple letters/logos so I guess they went down that path but these things change very quickly and could look more Out Of place in the future