Just as I thought. It was matter of time that shareholders brought this case to civil court and IMO rightly so.
As I have mentioned numerous times, if the issue was simply confined to match-fixing(?) scandal it would be difficult to argue against the relegation penalty received by Juve since it is difficult to establish how Moggi and co. responsible for the whole facade would benefit from it. And moreover, it is a blatan sporting fraud.
However, I have written many times before it is just simply ludicrous to look at match-fixing in isolation and ignore how Juve was run over in general.
It dodges the issue as to why Moggi run the so called Moggi-system, (for which I have very little doubt he did despite lack of vital evidence for actual match fixing).
To give an analogy, it is equivalent to reading "You are stupid", without actually looking into the context as to how the phrase fits in.
My argument is that Moggi ran that system to produce abnormal return with minimum cost and as much as it benefited the shareholders, Moggi himself was also able to make handsome profit.
He and Giraudo was given an free-reign regarding how to run the club, precisely because they were able to produce superior performances compared to competitors. And as we all know, Moggi & Giraudo had a habit of making some dubious signing (not to mention some good ones but that is beside the issue) such as Baiocco, where we suspect that their sons made some nice money through transfers.
In this respect, one can argue that the whole match fixing scandal was in operation to benefit Moggi as much as it benefited Juve.
Moreover, if shareholders and fans could not possible for see such operation beforehand, which in most cases of corporate governance true, then the actions of management team is beyond the responsibilities of the former group and should not be punished for it than necessary.
In addition, the if the court really wants to clean up and create an incentive for not to cheat in the future, which should be ultimate aim, then it is only right those who actually carried out the crime should bear the penalty.
For this reason I argued that the sporting tribunal had no right to decide on a sentence that affected the value of the corporation, and the correct verdict should be decided on the civil court whereby Juve should be given some financial punishment alongside management being jailed for their crimes.
In this respect, I sincerely hope not that we launch the appeal alongside Giraudo and Moggi, because these guys should be punished in jail whatever the outcome.
I understand that it is hard for the new management board to take them to the court so I think a good solution would be that a group of small share-holders should do so in their interests.
Instead of trying to overcome the initial verdict, I think a good strategy would be one where shareholders sue for the financial damage caused by the unfair verdict given by the
sporting tribunal court.
I need a help on this one, because I am not sure whether you can take the sporting tribunal court to the civil one for the apparent unfairness, but if it is possible we have nothing to loose.
I know it would be difficult to prove that the whole trial operate specifically to penalize Juve, but we are going to put the ball in their court and make them come with a
rationale behind the verdict.
And given that verdict was given in an rather ad hoc and unfair way, I think Juve has a great chance of acutally winning some sympathy and clearing our names.
The issue is as much as we are going to get some compensation, I feel such trial will act as a good PR stunt, and might encourage fans to be more supportive of club, which equals, as you guessed it, more money.

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Beside, I think a season in Serie B is not as bad as it first seemed. Firstly, there seems to be a new found special bond between the club and fans which have gone missing in past year. I believe with good marketing strategy Juve can bring fans back to stadium and exploit further revenues of growth. We can get rid of vastly overrated and overpaid duds like (Zlatan, Viera, Zebina, Mutu et al) and groom some youngsters who I believe have real potential to become worldbeaters (Bojinov & Palladino). Beside, as much as it is hard to admit it, I was becoming disconnected with the Capello's team and the brand of football the players produced. I was beginning loose the passion for the team.
I think Didier Deschamp has different philosophy to Don Fabio where he values technical ability more than physical strenghts, and hopefully Juventus can be re-juvenated with attacking free flowing football.
After all, I can almost smell the kind of players we will be associated with once we get promoted back. Robinho, Messi, Macherano, Torres, Ribery, Gonzalo, Yaya Toure et al. It will take time to build a real team, but the future sounds intersting.