Barca to accept jersey sponsorship? (1 Viewer)

baggio

Senior Member
Jun 3, 2003
19,250
#21
++ [ originally posted by Elnur_E65 ] ++


It was their corporate policy- no ads on jerseys.

I think it's kind of cool. I would hate Barca change that.
Well its a rather unique policy at that, and they should then keep it that way. It makes them stand out. And in a sense displays undiluted tradition, in today's commercialized times.
 

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gray

Senior Member
Moderator
Apr 22, 2003
30,260
#22
On the other hand, this is a potentially fantastic opportunity for advertisers. Imagine the kind of publicity that comes with being the first company to Sponsor mighty Barca
 
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The Arif

The Arif

Senior Member
Jan 31, 2004
12,564
  • Thread Starter
  • Thread Starter #24
    Barça considering sponsorship deal

    One of the proudest traditions in Spanish football could be about to end if Barcelona accept a bid to sponsor the club's shirts. Internet betting firm betandwin.com are believed to have tabled a three-to-four year deal that could net Barça up to 15 million euros per season.

    Barcelona are one of the last of Europe's big clubs to continue playing without a shirt sponsor, but financial privations mean the offer is being seriously considered by bosses at the Nou Camp.

    The Catalans are proud of their 'independent' status, but betandwin.com's offer would secure the immediate financial future of a club that has slipped badly into debt and is feeling the pinch after another summer spending spree.

    Club president Joan Laporta made much of Barcelona's history in his successful election campaign, and must weigh the financial upside against the inevitable discontent from supporters should the club break with the past.

    While the amount paid would fluctuate according to the club's success, Spanish sports daily Marca puts it at a possible 15 million euros a year, the second-biggest deal in the world.

    Only Bayern Munich collect more - around 17 million euros from Telekom, but Barça would surpass Manchester United, Juventus (13.5 million each a year) and arch-rivals Real Madrid, who receive 12 million every season from Siemens.

    Betandwin.com's desire for the sponsorship to take immediate effect could provide a logistical obstacle, with shirt manufacturer Nike required to produce the new shirt and remove old, logo-less stock from stores.

    A decision is expected within the next week.
     

    aressandro10

    Senior Member
    Jul 30, 2003
    2,884
    #26
    ++ [ originally posted by Elnur_E65 ] ++


    It was their corporate policy- no ads on jerseys.

    I think it's kind of cool. I would hate Barca change that.
    its not a corporate policy..its their tradition ...a number of spanish clubs also have the same tradition.. IIRC athletico bilbao and real betis being 2 of them... they want to honour the shirt...


    its a pity if barca really do accept the offer..to think that its a 100 years tradition...

    i am getting concern over commercialazation winnings over sentimental values...
    with the refere and national team jersey will also have sponsors ...:sigh:
     
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    The Arif

    The Arif

    Senior Member
    Jan 31, 2004
    12,564
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  • Thread Starter #29
    Barca Temporarily Reject Mega-Sponsorship Deal

    After an intense four hour meeting, the Barca board of directors postponed a decision relating to the jersey sponsorship offer of betting company ‘Bet and Win’.
    “We analysed the offer, and realized there were many variables we still have to take into account. The club image, the marketing, the fan reaction, and the legal issues concerning a sponsorship from a gaming company. Until we don't have all the information necessary, we won't be able to take a decision” said the club spokesman Xavier Cambra.

    The image that would be reflected on the club as result of a ‘betting sponsorship’ in addition to the example the club would be giving its young fans are the two main issues holding back the deal from its completion.

    It is being reported that Bet and Win are offering the Spanish side between 14/17 million Euros/year for the jersey sponsorship.
     

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