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Yeah, but it's sad that NASA (and others) have to resort to such things. Similar developments, much more drastic of course, are a big problem in politics as well imo.

I gotta say that such a publicity gag "we've got super super special interesting news - on monday" is a little bit unbecoming for a serious scientifical organisation such as NASA :D But if it gets them more attention & funds, I guess it's justified somewhat.