https://x.com/ForzaJuveEN/status/1781367016898584666
Juventus and Jeep are going towards an annual extension of the agreement for the main sponsor once again. The figures should be between €42m-€45m.
They've been being really weird ever since moving their HQ to the US. Bad consumer-facing policies, fumbling around, and the recent MS/ABK acquisition showed some real questionable stuff on their business model imo.
Officially ending Jeep sponsorship after this year (45m annually) and we're allegedly looking for +50m. Already spoken with Arab and American brands.
Please no Sony.
In a similar vein, if you can get 40m from an outside source why would you spend 40m of your own money to sponsor your club?
I could see them possibly getting 40m from an outside source.
It's not insanely awful like the split down the middle jersey but its not very good.
I wonder if the black-on-black second jersey that leaked is real. That one looks awesome.