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FIAT, as in the Fiat Empire, comprehending among other things Ferrari, Alfa Romeo, Lancia and Fiat cars, Piaggio, Italy's second biggest Publishing House Rizzoli, banks and insurance groups and - I almost forgot - football club Juventus. Ring a bell?

The Gazzetta, along with the Corriere dello Sport, is owned by the FIAT group. No more has indeed to be said.