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Even as a Liverpool fan, I've been wanting to see Giovinco play for a while.

I like you're idea as well. A Juve "alumni" game would be a huge fan draw and money maker without the pressures of a Milan "friendly".

Do it. And give bonuses for every Milan player carried off the pitch.

Juventus could easily make as much money doing a July tour of Asia or US.

True. But what's worth more? A few bucks from one of these stupid cups or a Serie A title? If it's about money it would be just as easy to run through some MLS or Asian teams.

I really can't fathom playing a rival in a game that doesn't matter. You can only have two conclusions: 1) Since the match is against a rival, you're player will play hard, raising the likelihood of injury, cards etc. No one wants to lose to a rival, ever so there is more pressure to play a...

Not a good enough answer.

Why do you guys play Milan so much before the season?