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We still have the black and white lines along with the name. It's more abstract in it's own way, but it doesn't really leave much behind. The idea of having a crest is old fashioned and the bull is more a Torino thing, if you ask me. I think people will like it once they see it on the jersey...

Because a bull and a yellow horizontal line does?

The visual part doesn't take a year. Its the elimination of prototyping of all the other ideas which takes time. That's part of the design process as well

Great design and a brilliant strategy from our management! If this works out, then we take full ownership of the letter J in the world of sports. It's exactly the same strategy as nike did with CR7 and it worked. Mark my words, other clubs will replicate this strategy sooner or later.