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Well you can check Juve's official site http://www.juventus.it but you will get the info about this card only on italian version of the site, which IMO means that it is only available for Italians :)

It offers: - discount in a Juve shop - some kind of competitons and prizes (among the card holders I guess) - discount and special treatment in various sport centers (but I bet that's only for Italy) - discounts on offers from the partners of the Juve Fan Card - you'll get the newsletters...