because EA holding the FIFA license until 2022 :yao:
for me (pc gamer) it's not a big problem, i'm using fan mods since pes6
Exactly, it's not 2002 any more. There are many good mods and option files that completely erase the lack of license, and the Editing feature is expansive so actually allows more realism than FIFA could have.
Plus the licensed tournaments; CL, EL, Libertadores and now Asian CL for 2014.
Aside from that this is a massive overhaul of the franchise, and if Konami have got it right they are going right back into the market. FIFA is very difficult to shift because of the name and right now has a superior game (reviews), but kids were still buying the FIFA franchise in their millions even when they were churning out the same turd on a disc between 1998 and 2006, so Konami shouldn't really concern themselves with trying to beat them for figures.
The best thing about FIFA is not their license but the game modes, that's the only thing I would add to PES, personally.