Eight Bianconeri champions lent their support to Jeep’s new advertising campaign by participating in an exciting exhibition match contested in a unique mountain setting. The official club sponsor’s publicity features Andrea Barzagli, Gianluigi Buffon, Giorgio Chiellini, Claudio Marchisio, Andrea Pirlo, Paul Pogba, Arturo Vidal and Mirko Vucinic.
“Nothing can stop them”. The title of the campaign refers to the players, but obviously to the Jeep Wrangler 2013 as well, in which the players reached their alpine destination.
There to greet them on the pitch, along with photographers Winkler+Noah, was an unexpected special guest: unbeknown to the players, the Italian freestyle champion, Gunter Celli, had also been invited. Decked out in the disguise of a coach’s tracksuit, he took to the field during the backstage filming, seized the ball and left everyone astonished with his range of tricks. After initially looking on in amazement, Paul Pogba and Arturo Vidal soon recognised him and joined in.
The images, video and special back stage content will be available on www.jeep-people.com in the ‘ForzaJ’ section dedicated to Juventus sponsors. Here you can also find footage of the ‘Jeep Champions Tour’, with the last leg dedicated to the victory in Glasgow over Celtic. Furthermore, thanks to the collaboration with Seac02, all the content will also be accessible in ‘Augmented Reality’ on all compatible mobiles, smartphones and tablets. In fact, by downloading the mobile app AR-Code from App Store, GooglePlay and all the main Android platforms, you can frame the pictures of the campaign and access the backstage video, additional content and photos that can be downloaded as desktop wallpapers.
Juventus and Jeep have an ever growing partnership, reinforced by the collaboration of Andrea Pirlo as brand ambassador on a worldwide scale. The Bianconeri midfielder will play a significant role in PR activity, shooting and initiatives linked to Jeep events.
Source: Juventus.com
“Nothing can stop them”. The title of the campaign refers to the players, but obviously to the Jeep Wrangler 2013 as well, in which the players reached their alpine destination.
There to greet them on the pitch, along with photographers Winkler+Noah, was an unexpected special guest: unbeknown to the players, the Italian freestyle champion, Gunter Celli, had also been invited. Decked out in the disguise of a coach’s tracksuit, he took to the field during the backstage filming, seized the ball and left everyone astonished with his range of tricks. After initially looking on in amazement, Paul Pogba and Arturo Vidal soon recognised him and joined in.
The images, video and special back stage content will be available on www.jeep-people.com in the ‘ForzaJ’ section dedicated to Juventus sponsors. Here you can also find footage of the ‘Jeep Champions Tour’, with the last leg dedicated to the victory in Glasgow over Celtic. Furthermore, thanks to the collaboration with Seac02, all the content will also be accessible in ‘Augmented Reality’ on all compatible mobiles, smartphones and tablets. In fact, by downloading the mobile app AR-Code from App Store, GooglePlay and all the main Android platforms, you can frame the pictures of the campaign and access the backstage video, additional content and photos that can be downloaded as desktop wallpapers.
Juventus and Jeep have an ever growing partnership, reinforced by the collaboration of Andrea Pirlo as brand ambassador on a worldwide scale. The Bianconeri midfielder will play a significant role in PR activity, shooting and initiatives linked to Jeep events.
Source: Juventus.com
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